Cleaner Clothes: Improving Sustainability in the Fashion Industry
Fast fashion is big business, but with staggering environmental and social costs attached that are rarely reflected on the price tag. How can the industry balance predicted growth against deepening concerns regarding sustainability and human rights?
According to the , the fashion industry directly contributed over £32 billion to UK GDP in 2017, up 5.4% from the previous year. Indeed, the sector outperformed the rest of the economy by some 1.6% over the same period. It is a significant employer, supporting around 890,000 jobs ranging from design and manufacturing to retail sales.
From a consumer perspective, there has never been greater choice. The democratising effects of so-called “fast fashion” – rapidly produced, inexpensive, mass market garments – means that following design trends is no longer the preserve of a wealthy few. As a result, research by found that the average consumer bought 60% more clothing in 2014 than in 2000, but kept each garment half as long. Perhaps unsurprisingly, concerns have been mounting over the environmental and social impact of such changes.